The BitBox Brand Guide and Media Kit help reviewers, partners, resellers, and media represent our brand clearly and consistently, ensuring our message of security, simplicity, and sovereignty remains strong wherever BitBox appears.
We encourage you to use the materials provided to accurately showcase BitBox, giving credit where applicable. Please use them responsibly and without alterations that could misrepresent the brand or its values. Commercial use or use in misleading, harmful, or defamatory contexts is strictly prohibited.
By following these guidelines, you help us maintain the integrity and trust of the BitBox brand as we work together to empower users worldwide with security, simplicity, and freedom.
Shift Crypto AG (BitBox) is a private company based in Zurich, Switzerland. Our team of Bitcoin enthusiasts and security experts creates products that make managing cryptocurrency simple, secure, and accessible for everyone—from beginners to professionals.
At BitBox, we believe financial freedom should be available to everyone. Bitcoin’s unique qualities, like its native digital form, decentralization, and resistance to censorship, make it a groundbreaking form of money. We see this innovation reshaping the world in powerful and unexpected ways.
Our mission is to empower people to take control of their financial future. With easy-to-use hardware and software solutions, we help users confidently and securely participate in the Bitcoin and cryptocurrency ecosystem.
BitBox | The easiest way to keep your coins safe
The first BitBox hardware wallet was launched in 2015 by Bitcoin pioneers Douglas Bakkum and Jonas Schnelli, who met at a Swiss Bitcoin meetup. Recognizing the need for secure self-custody solutions, they developed a hardware wallet to address this gap, laying the foundation for BitBox.
Douglas, BitBox CEO, holds a PhD in neuro engineering and drives the mission to simplify Bitcoin self-custody without compromising security or privacy. Jonas, a former Bitcoin Core maintainer, brought his expertise in open-source technologies and decentralization, shaping the open-source ethos of BitBox. Now an advisor, he continues to advocate for secure, private Bitcoin use.
What began as a personal need has grown into a mission to make financial sovereignty simple and secure for everyone.